Search Engine Optimisation
SEO
SEO is an acronym for Search Engine Optimisation. SEO is the process of analysing the content of a given design to make it as attractive as possible for search engine indexing and positioning within the “organic” - unpaid search. In other words, developing your web site's content so it’s as attractive to search engines and relevant to those searching for your product or service.
Search Engines
When a user enters a query into a search engine, hopefully using your keywords, the engine examines it's index and provides a listing of best-matching web pages according to it's criteria.
Our goal is to deliver your product via the three main search engines, Goggle, Yahoo and Bing, each of which use a complex and ever changing algorithm to look at your content and position it accordingly. You could easily have a beautifully designed page with well written content but un-optimised your sites pages would not be found, especially if your content is of a competitive nature.
Ethical Approach
We will optimise your pages using proven and ethical techniques, delivering your site in as attractive fashion as is possible to the major search engines. SEO starts right from choosing your web domain, so please do contact us for advice before making a start.
You Can't cheat!
Don’t be lead by those who may claim that all that’s required are pages stuffed with keywords, hidden text etc. “Black Hat” techniques as they are known, will most likely end with your site being banned from the search engines." Keywords" for example, must be used in the correct tags, in the correct volume and in the correct positions for optimum performance. Along with all the other factors built into the engines algorithm.
It doesn't happen overnight!
It’s important to know that following your web sites launch it would be submitted to the search engines by ourselves but, this does NOT mean it will instantly be found in a search. Each search engine will differ in terms of time as to when your site will appear and what page it will appear on. If your site's content is in a niche market, Golf for example, then you must realise that your site needs to be richer in content and suit the algorithm better than your competitors. In some cases this can take a long time. Established time itself is actually a factor of the algorithm along with other important qualities such as in-bound links. Please contact us for advice on Search Engine Optimisation and give consideration to the fact that your web site may not be an instant marketing tool, therefore plan your project as early as possible in order for it to become established on the web.